International Marketing Programs

In order to help Kansas small businesses enter new markets and gain new international customers, the Kansas Department of Agriculture is pleased to announce the following international missions:

State Trade Expansion Program (STEP) Grant

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The State Trade Expansion Program (STEP) grant, funded in part through a cooperative agreement with the U.S. Small Business Administration, helps Kansas non-exporters get started and existing exporters to export more.

Since the grant’s inception in 2012, more than 100 Kansas small businesses have participated and achieved $23 million in actual export sales. In order to further broaden Kansas’ exporter base and increase the export value and volume, the Kansas Department of Commerce and the Kansas Department of Agriculture have joined forces during the 2019 grant year to focus on three main areas: export training, foreign trade shows and trade missions, and market entry support.

We invite you to explore these activities and learn how the STEP grant can help you enter and expand in the global market.

  • Current Opportunities:

  • Participant Eligibility

U.S. Livestock Genetics Export (USLGE) Trade Missions

Kansas Department of Agriculture has planned the following USLGE (U.S. Livestock Genetics Export) trade missions for 2019. The goal of these missions is to provide an opportunity for Kansas' purebred cattle producers and allied industry to develop relationships with livestock producers to increase market opportunities for U.S. and Kansas beef and dairy genetics.

Completed applications should be submitted by Monday, April 15, 2019 to Suzanne Ryan-Numrich via email at suzanne.numrich@ks.gov. Call 785-564-6704 for additional questions.

International Marketing News

  • USLGETradeMissiontoAGROFarmRussia USLGE Trade Mission to AGRO Farm Russia
  • USDATradeMissiontoSouthAfricawithDragonLine USDA Trade Mission to South Africa with Dragon Line
  • USDATradeMissiontoSouthAfrica USDA Trade Mission to South Africa
  • STEPGrantTradeMissionwithUSGrainsCouncilinPeru STEP Grant Trade Mission with U.S. Grains Council in Peru
  • STEPGrantTradeMissionatBeefAustralia STEP Grant Trade Mission at Beef Australia
  • FoodExportPetfoodIngredientBuyersMissionatPetfoodForumKC Food Export Pet food Ingredient Buyers Mission at Petfood Forum KC
  • STEPGrantTradeMissiontoSorghuminthe21stCentury STEP Grant Trade Mission to Sorghum in the 21st Century
  • USDACochranFellowsfromSerbiaatMillCreekRanch USDA Cochran Fellows from Serbia at Mill Creek Ranch
  • USDACochranFellowsfromSerbiaatFinkBeefGenetics USDA Cochran Fellows from Serbia at Fink Beef Genetics
  • USLGETradeMissiontoUruguay USLGE Trade Mission to Uruguay
  • USLGETradeMissiontoCostaRicawithINTAInternationalCharolaisAssociation USLGE Trade Mission to Costa Rica with INTA & International Charolais Association
  • USLGETradeMissiontoArgentina USLGE Trade Mission to Argentina
  • USLGEReverseTradeMissionfromCostaRica USLGE Reverse Trade Mission from Costa Rica
  • USLGEReverseTradeMissionfromCostaRica USLGE Reverse Trade Mission from Costa Rica
As of 2011, more than 99 percent of global consumers live outside of Kansas. The Agricultural Marketing, Advocacy and Outreach team offers a variety of programs and services to assist Kansas farmers, ranchers and agribusinesses market their products and services overseas. Services include:
  • Assist with overall, international marketing strategies and plans
  • Assist with market research and understanding of export/import protocols and regulations
  • Host foreign buying teams
  • Lead industry-specific trade missions, both to tradeshows and exhibitions as well as directly to buyers
  • Work with Kansas State University’s Value-Added Foods Lab to prepare products for export – recipe reformulation, label/package modification, ingredient modification, etc.
  • Work with Kansas State University’s IGP Institute
  • Membership in national and international trade associations that give Kansas farmers, ranchers and agribusinesses access to a variety of programs and services. Memberships include:

Branded Programs

A variety of industry-specific trade associations offer a Branded Program via U.S. Department of Agriculture funds. Branded programs are cost-share funding programs that support the promotion of branded and private label food and agricultural products in foreign markets. Participant companies receive 50% cost reimbursement for a wide variety of eligible international marketing and promotional activities.

Organizations offering Kansas farms, ranches and agribusinesses Branded Program services are:

If you have an agricultural product that you are interested in exporting and you do not see a Branded Program specific to your product, please contact KDA staff to learn about additional Branded Program opportunities that may not be listed above.

Export Resource Guide

The Kansas Department of Agriculture is committed to providing support and assistance to the growth of Kansas farms, ranches and agribusinesses. Many resources exist which can help Kansas businesses grown internationally; this document will help you access those resources.

Export Resource Guide