Agriculture Marketing, Advocacy and Outreach

Cheers Kansas Logo Flint Hills Feast Marketing Mastery Academy Agribusiness Commodity Flow Study cover pic Register Now Take Survey Specialty Crop Webinar Series Banner IH Header for web Ag Equipment Webinar_BANNER Meat Marketing Basics Meat Marketing Consumer Basics2 2020AgDay 468x60 Holiday Gift Box Button 2019-Grape-Stomp Jon Schallert headshot IMG_0888 From the Land of Kansas_CMYK Dairy Month proclamation 2015 IMG_8438 005 Costa Rica 178 IMG_0358 2015-04-29 05.06.58 002

Agriculture Marketing In the News

KDA Participates in Ag Trade Mission to Argentina

In late July, the Kansas Department of Agriculture participated in a trade mission to Argentina.

In late July, the Kansas Department of Agriculture participated in a trade mission to Argentina, where the team attended the La Exposición Rural 2019, the most prominent livestock show in the country. In addition, the Kansas delegation had the opportunity to visit six of the top ranches in central Argentina, two genetic centers, and the Liniers Market, which is the largest cattle market in the world. The group also attended a U.S. Livestock Genetics Export, Inc. (USLGE) reception hosted by U.S. Ambassador Edward C. Prado.

Representing Kansas on the trade mission were: Dr. Michael Dikeman, Dikeman Simmentals, Manhattan; Shad Marston, Wal-Mar Charolais, Canton; Brent Overmiller, Overmiller Gelbvieh and Red Angus, Smith Center; and Shirley Acedo, KDA agribusiness development coordinator.

“The KDA sponsored trip to Argentina to promote Kansas cattle genetics was very educational and interesting,” said Dikeman. “It was an opportunity to emphasize the efficiency of U.S. beef production, carcass grading, and meat marketing.”

Overmiller agreed. “The trade mission was a great experience as we had the opportunity to meet with the top ranches and bull studs in Argentina and promote our beef cattle genetics.” In the past five years, Kansas has exported roughly $1.6 million in agricultural goods to Argentina with milling products being the top export category.

The trade mission was organized by KDA and the USLGE. KDA strives to encourage and enhance economic growth of the agriculture industry and the Kansas economy by exploring and expanding both domestic and international marketing opportunities. The Kansas Ag Growth Project identified beef as a key component for state growth.

KDA is offering two upcoming opportunities to Kansas farmers, ranchers and agribusinesses to participate in State Trade Expansion Program (STEP) grant trade missions planned for 2020: VICTAM Asia/Petfood Forum Asia, Bangkok, Thailand, March 24-26; and NAMPO Harvest Day, Bothaville, South Africa, May 12-15. Interested persons should contact Suzanne Ryan-Numrich at suzanne.numrich@ks.gov or 785-564-6704.

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state’s largest industry – agriculture.

The Agricultural Marketing, Advocacy and Outreach team identifies with the following team goals:

  • Retain and serve current farms, ranches and agribusinesses in Kansas
  • Grow current farms, ranches and agribusinesses in Kansas
  • Expand the Kansas agriculture industry
  • Assist in maintaining/growing rural Kansas communities
  • Raising awareness of agriculture
  • Create appreciation for agriculture