International Marketing Programs

In order to help Kansas small businesses enter new markets and gain new international customers, the Kansas Department of Agriculture is pleased to announce the following international missions:

State Trade and Export Promotion (STEP) Grants


The State Trade and Export Program (STEP) grant, funded in part through a cooperative agreement with the U.S. Small Business Administration, helps Kansas non-exporters get started and existing exporters to export more.

Since the grant’s inception in 2012, more than 30 Kansas small businesses have participated and achieved $9.2 million in actual export sales. In order to further broaden Kansas’ exporter base and increase the export value and volume, the Kansas Department of Commerce and the Kansas Department of Agriculture have joined forces during the 2015 grant year to focus on three main areas: export training, foreign trade shows and trade missions, and market entry support.

We invite you to explore these activities and learn how the STEP grant can help you enter and expand in the global market.

  • Participant Eligibility

International Marketing News

2015 Export Sorghum Mission
As of 2011, more than 99 percent of global consumers live outside of Kansas. The Agricultural Marketing, Advocacy and Outreach team offers a variety of programs and services to assist Kansas farmers, ranchers and agribusinesses market their products and services overseas. Services include:
  • Assist with overall, international marketing strategies and plans
  • Assist with market research and understanding of export/import protocols and regulations
  • Host foreign buying teams
  • Lead industry-specific trade missions, both to tradeshows and exhibitions as well as directly to buyers
  • Work with Kansas State University’s Value-Added Foods Lab to prepare products for export – recipe reformulation, label/package modification, ingredient modification, etc.
  • Work with Kansas State University’s IGP Institute
  • Membership in national and international trade associations that give Kansas farmers, ranchers and agribusinesses access to a variety of programs and services. Memberships include:

Upcoming International Trade Activities

Throughout the year, team members lead a variety of out-bound and in-bound trade missions. To learn more about taking part in any of the trade missions below, please contact:

Suzanne Ryan - Numrich
International Trade Director
(785) 564-6704  

Please note many more opportunities are available through Food Export Association of the Midwest; for a complete list click here. Activities listed below are activities the Advocacy, Marketing and Outreach Team at the Kansas Department of Agriculture is leading.

2016 International Marketing Activities

Winter Fancy Food Show, San Francisco, CA - Food & Food Ingredients

Field Day, Costa Rica - Livestock Genetics

AgroFarm Trade Show, Moscow, Russia - Livestock Genetics & Farm Equipment

World Ag Expo, Tulare, CA

Food Ex Japan, Tokyo, Japan

China STEP Grant Trade Mission

Pet Food Forum Asia, Bangkok, Thailand

Feeding Pakistan Aquaculture Trade Team

Summer Fancy Food Show, New York, NY - Food & Food Ingredients
Argentina Beef Genetics Mission -  Palermo Show - Buenos Aires, Argentina

Russian Beef Delegation Visit - Livestock Genetics

Expo Prado, Montevideo, Uruguay

Branded Programs

A variety of industry-specific trade associations offer a Branded Program via U.S. Department of Agriculture funds. Branded programs are cost-share funding programs that support the promotion of branded and private label food and agricultural products in foreign markets. Participant companies receive 50% cost reimbursement for a wide variety of eligible international marketing and promotional activities.

Organizations offering Kansas farms, ranches and agribusinesses Branded Program services are:

If you have an agricultural product that you are interested in exporting and you do not see a Branded Program specific to your product, please contact KDA staff to learn about additional Branded Program opportunities that may not be listed above.

  • AgroFarmRussia AgroFarm Russia
  • 2014TradeMissions-ArgentinaUruguay 2014 Trade Missions - Argentina & Uruguay
  • CostaRica Costa Rica
  • InternationalNetworking International Networking
  • SABITDelegationvisittoKDA SABIT Delegation visit to KDA
  • AgroFarmRussia AgroFarm Russia