Agriculture Advocacy, Marketing and Outreach

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Agriculture Marketing In the News

KDA partners with Blue Valley FFA and Hy-Vee to sell pink pumpkins

The Kansas Department of Agriculture is partnering with the Blue Valley FFA Chapter and Hy-Vee Manhattan to sell pink pumpkins in support of breast cancer research. The pink pumpkins will be for sale for $10 on October 7 from 8:00 a.m. to 1:00 p.m. in front of Hy-Vee Manhattan at 601 N. 3rd Place. A pink pumpkin on your porch will show you stand with Blue Valley FFA and many others in the fight against breast cancer.

The Kansas Department of Agriculture is partnering with the Blue Valley FFA Chapter and Hy-Vee Manhattan to sell pink pumpkins in support of breast cancer research. The pink pumpkins will be for sale for $10 on October 7 from 8:00 a.m. to 1:00 p.m. in front of Hy-Vee Manhattan at 601 N. 3rd Place. A pink pumpkin on your porch will show you stand with Blue Valley FFA and many others in the fight against breast cancer.

Blue Valley FFA partnered with Dwane Roth, a Kansas farmer from Finney County, to grow pink pumpkins. Roth planted the Porcelain Doll F1 pink pumpkin seeds this spring. Blue Valley FFA will be donating half of the proceeds to the Pink Pumpkin Patch Foundation and half to the Johnson Cancer Research Center at Kansas State University.

According to statistics from Centers of Disease Control, breast cancer is one of the leading causes of death among women. In 2014, more than 230,000 women and 2,000 men were diagnosed with breast cancer in the United States. The Pink Pumpkin Patch Foundation’s purpose is to unite in the fight against breast cancer with a pink pumpkin on every porch. Help spread the word and place a pink pumpkin on your porch this fall. The Johnson Cancer Research Center’s goals are to improve cancer-related research and education and to educate the public about cancer and cancer research, while providing scholarships and fellowships to improve students’ experiences.

The National FFA Organization provides students with paths to achievement through premier leadership, personal growth, and career success through agricultural education. The pink pumpkin event will allow students to demonstrate skills in customer relations, advertising, promotion, and merchandise displays through agricultural sales. FFA helps students to develop their unique talents and to explore their interests in a broad range of agricultural career pathways.

The Roth family has been growing the pink pumpkins for several years as part of their daughter Maggie’s Supervised Agricultural Experience program. Now that Maggie is attending K-State, the Roth family was pleased to find a new way to continue to support breast cancer research with FFA members.

For more information, visit pinkpumpkinpatch.org or cancer.k-state.edu. For questions, contact KDA’s From the Land of Kansas coordinator Lexi Wright at Lexi.Wright@ks.gov or 785-564-6755.

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state’s largest industry – agriculture.

The Agricultural Marketing, Advocacy and Outreach team identifies with the following team goals:

  • Retain and serve current farms, ranches and agribusinesses in Kansas
  • Grow current farms, ranches and agribusinesses in Kansas
  • Expand the Kansas agriculture industry
  • Assist in maintaining/growing rural Kansas communities
  • Raising awareness of agriculture
  • Create appreciation for agriculture

View the 2014 Marketing Report here.