Raising
and marketing purebred livestock has never been easy, but in recent years, it
has become increasingly challenging. For five weeks this fall, the Kansas
Department of Agriculture will be offering a free webinar series designed to
provide more insight into innovative livestock marketing plans and strategies.
The five-part webinar series will be held Wednesday evenings, from October 6
through November 3, at 7:00 p.m.
“In order to
support their customers, successful seedstock operations are continually
seeking improvement, whether it be the genetic quality of the livestock they are
selling, or the marketing programs and services offered to customers,” said
Kansas Secretary of Agriculture Mike Beam. Innovative programming and
educational opportunities help Kansas’ farmers, ranchers and agribusinesses
grow and expand and serve as economic engines in their communities.
Through the webinar
series, Marketing Like a
Champion, participants can expect to learn the basics of marketing
strategies used in the livestock industry. Rachel Cutrer of Ranch House
Designs, Inc. and B.R. Cutrer, Inc. will cover building your brand name,
identifying your target customer, and building international markets. Crystal
Blin of Hundred Acre Media will discuss content calendars, Facebook
advertising, and strategies to grow your email list. Abram Mertz with Livestock
Direct will discuss how to optimize your marketing strategy including how to
transition from marketing to sales.
Registration is now
open and there is no cost to participate in the webinars. Participants will
register for each of the five sessions separately. Find out more and register
at: www.agriculture.ks.gov/BusinessDevelopment.
It is the mission
of KDA to support all facets of agriculture, including lending support to those
who wish to market and sell livestock. For more information, contact KDA
compliance education coordinator Dana Ladner at Dana.Ladner@ks.gov
or 785-564-6660.