Agriculture Marketing, Advocacy and Outreach

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Agriculture Marketing In the News

Survey to Evaluate Kansas Consumers’ Shopping Practices and Awareness of From the Land of Kansas Program

The Kansas Department of Agriculture’s state trademark program From the Land of Kansas has released a public survey asking consumers about their shopping practices and preferences.

The Kansas Department of Agriculture’s state trademark program From the Land of Kansas has released a public survey asking consumers about their shopping practices and preferences. Recent events have reminded all of us about the importance of local foods. This survey is seeking feedback from Kansas consumers on what they are looking for and how we can help them find local foods. The survey, which takes less than five minutes to complete, will inform the program’s efforts to better promote and celebrate agricultural experiences and products grown, raised or produced in the state of Kansas.

Participants who complete the survey will be entered in a gift basket drawing. The gift baskets contain a variety of Kansas grown or made products, valuing over $100. Three winners will be selected and notified in early June via the contact information they provide at the end of the survey.

Any Kansas resident is eligible and encouraged to take the survey at surveymonkey.com/r/KS-consumers.

From the Land of Kansas
is designed to promote and celebrate agricultural experiences and products grown, raised or produced in Kansas. The program offers an array of incentives to Kansas companies — big and small — who grow, raise or produce products in the state. For questions about the survey, please contact Janelle Dobbins, marketing manager of the From the Land of Kansas program, at 785-564-6759 or Janelle.Dobbins@ks.gov.

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state’s largest industry – agriculture.

The Agricultural Marketing, Advocacy and Outreach team identifies with the following team goals:

  • Retain and serve current farms, ranches and agribusinesses in Kansas
  • Grow current farms, ranches and agribusinesses in Kansas
  • Expand the Kansas agriculture industry
  • Assist in maintaining/growing rural Kansas communities
  • Raising awareness of agriculture
  • Create appreciation for agriculture