Meet Me at the Market Consumer Recruitment Campaign

The Kansas Department of Agriculture has received a U.S. Department of Agriculture Specialty Crop Block Grant to fund the Meet Me at the Market Consumer Recruitment Campaign to provide farmers’ market managers and vendors with resources to increase awareness of specialty crops available at their markets. New materials will be created to help farmers’ markets with promotional activities, and farmers’ markets can apply to receive a stipend to use for promotional events and marketing programs.

Twelve markets will be selected to receive these $3,000 stipends which will help the markets to reach the public in new ways and increase engagement. Five of those markets will also be recipients of a hosted marketing event. In addition, this campaign will develop new educational materials, marketing templates and tutorials which will be available to all 86 registered farmers’ markets in Kansas.

To apply for stipend funds, markets must submit:

  • Completed application
  • Anticipated budget in an Excel spreadsheet (example) with name of item, quantity, cost per unit, total cost, and purchase date
  • Marketing plan

Applicants may be requested to submit an IRS Form W-9 “Request for Taxpayer ID and Certification” for their first application, and must retain receipts and records for three years and make those records available for audit or inspection by KDA or state auditory on request.

Application deadline is December 31, 2017.

For more information about farmers’ markets in Kansas or the Meet Me at the Market Consumer Recruitment Campaign grant, please contact Lexi Wright, KDA From the Land of Kansas coordinator, at 785-564-6755 or Lexi.Wright@ks.gov