Agriculture Marketing, Advocacy and Outreach

Cheers Kansas Logo Flint Hills Feast Marketing Mastery Academy Agribusiness Commodity Flow Study cover pic Register Now Take Survey Specialty Crop Webinar Series Banner IH Header for web Ag Equipment Webinar_BANNER Meat Marketing Basics Meat Marketing Consumer Basics2 2020AgDay 468x60 Holiday Gift Box Button 2019-Grape-Stomp Jon Schallert headshot IMG_0888 From the Land of Kansas_CMYK Dairy Month proclamation 2015 IMG_8438 005 Costa Rica 178 IMG_0358 2015-04-29 05.06.58 002

Agriculture Marketing In the News

KDA Participates in Trade Mission to Australia

In May 2018, the Kansas Department of Agriculture hosted a trade mission to Australia, where the team made strategic visits throughout the agriculture sector and exhibited at Australia’s national beef expo, Beef Australia, which is held every three years.

In May 2018, the Kansas Department of Agriculture hosted a trade mission to Australia, where the team made strategic visits throughout the agriculture sector and exhibited at Australia’s national beef expo, Beef Australia, which is held every three years.

The team representing Kansas on the trade mission included Blaze Mollhagen of Moly Manufacturing; Cassy Wilson and Ethan McDonald of Rawhide Portable Corral; Amber Hutchison and Dale Goetz of Double D Family Mat Shop; and Suzanne Ryan-Numrich and Shirley Acedo, from KDA’s agriculture advocacy, marketing and outreach team.

The group met with many companies and organizations including the Queensland Department of Agriculture and Fisheries, Palmvale Red Brahmans, Nobbs Cattle Company, Australian Agricultural Company’s Goonoo Feedlot, and Fenech Brahmans. The pair from KDA also assisted the U.S. Livestock Genetics Export (USLGE) stand at the show, gathering trade leads for livestock genetics.

“The show was a wonderful opportunity for us to get acquainted with the Australian market as well as how the livestock and agriculture businesses work in Australia,” said Hutchison. “We look forward to starting the process of finding the most efficient way to market our products in Australia.

The trade mission served to identify potential new markets for livestock genetics and beef cattle equipment which translates to possible new global opportunities for Kansas agribusinesses as well as seedstock producers. Global trade with countries like Australia is one of the key economic drivers for U.S. agriculture and rural America. In 2017, Kansas exported over $1.6 million in agricultural commodities to Australia. The beef cattle sector has been and continues to be the single largest sector in the Kansas agriculture industry.

The trade mission was sponsored by KDA, and was funded in part through a cooperative agreement with the U.S. Small Business Administration using a State Trade Expansion Program (STEP) grant.

KDA strives to encourage and enhance economic growth of the agriculture industry and the Kansas economy by exploring and expanding both domestic and international marketing opportunities. The Kansas Ag Growth project has identified trade missions showcasing the beef industry as a key growth outcome for the beef sector. For information on this or other international trade missions, please contact Suzanne Ryan-Numrich at suzanne.numrich@ks.gov or call 785-564-6704.

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state’s largest industry – agriculture.

The Agricultural Marketing, Advocacy and Outreach team identifies with the following team goals:

  • Retain and serve current farms, ranches and agribusinesses in Kansas
  • Grow current farms, ranches and agribusinesses in Kansas
  • Expand the Kansas agriculture industry
  • Assist in maintaining/growing rural Kansas communities
  • Raising awareness of agriculture
  • Create appreciation for agriculture