Agriculture Advocacy, Marketing and Outreach

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Agriculture Marketing In the News

KDA Participates in Trade Mission to Russia

In February 2018, the Kansas Department of Agriculture hosted a trade mission to Russia, to spur trade opportunities through strategic visits throughout the agricultural sector. The trade mission was coordinated through the U.S. Department of Agriculture Agricultural Trade Office (USDA ATO) in Russia.

In February 2018, the Kansas Department of Agriculture hosted a trade mission to Russia, to spur trade opportunities through strategic visits throughout the agricultural sector. The trade mission was coordinated through the U.S. Department of Agriculture Agricultural Trade Office (USDA ATO) in Russia. The team representing Kansas on the trade mission included Kerry Wefald, Suzanne Ryan-Numrich and Shirley Acedo, members of KDA’s agriculture advocacy, marketing and outreach team, and Thad Geiger, Geiger Cattle Inc.

The team attended Russia’s leading exhibition for animal husbandry and animal breeding, AgroFarm, where they interacted with breeders and genetic companies to promote the use of purebred U.S. livestock genetics. The group also met with Miratorg, the Food and Agriculture Organization of the United Nations, and the Deputy Consul General at the U.S. Consulate General in St. Petersburg, and made visits to several dairy operations and Cherkizovo’s Mosselprom poultry processing operation outside of Moscow.

“While sanctions have slowed trade with Russia considerably, we were able to identify additional market opportunities for Kansas farms, ranches and agribusinesses during this trade mission,” said Ryan-Numrich, who serves as the international trade director at KDA. “We were excited about what we saw and hope to continue to build our longstanding trade relationship with Russia.”

In 2016, Kansas exported more than $2.1 million worth of agricultural commodities to Russia and nearly $3.5 billion worth of agricultural commodities to 102 countries around the world.

“Russia’s agricultural output continues to grow and they have tremendous potential in this sector of their economy,” said Geiger. “Obviously, there are policy challenges, capital concerns and climate conditions to deal with, but potential is strong. In building trade relationships with Russia, we not only create new markets for Kansas agriculture, we also build sustainable relationships between the United States and Russia.”

The trade mission was sponsored by KDA with assistance from the USDA ATO in Moscow and with funds from U.S. Livestock Genetics Export, Inc.

KDA strives to encourage and enhance economic growth of the agriculture industry and the Kansas economy by exploring and expanding both domestic and international marketing opportunities. For information on this or other international trade missions, please contact Ryan-Numrich at suzanne.numrich@ks.gov or call 785-564-6704.

The mission of the KDA Agricultural Marketing, Advocacy and Outreach Team is to serve all Kansans through innovative programming and delivering solutions designed to create an environment that facilitates growth and expansion in agriculture while increasing pride in and awareness of the state’s largest industry – agriculture.

The Agricultural Marketing, Advocacy and Outreach team identifies with the following team goals:

  • Retain and serve current farms, ranches and agribusinesses in Kansas
  • Grow current farms, ranches and agribusinesses in Kansas
  • Expand the Kansas agriculture industry
  • Assist in maintaining/growing rural Kansas communities
  • Raising awareness of agriculture
  • Create appreciation for agriculture

View the 2014 Marketing Report here.